Media with responsibility to drive human values

= Sensitizing Media/Press Owners/Partners/Shareholders on the impact they create on Society =


 * 1) Most of the people who are associated with media/press do not actually know how much impact they create on the human thought process.
 * 2) Wealth creation should not be the only goal of Media/Press. People who want to accumulate more wealth, should be guided to do other businesses.
 * 3) Political affiliation of media/press can have a very negative impact on the society in the long run. They have to maintain the highest moral and ethical standards.
 * 4) Media/Press have acted very responsibly in the last few years to bring real democracy. By taking even better responsibility they can transform the entire world also in moments.
 * 5) How a good environment benefits the Media/Press should be showcased in an innovative and creative way. When people in media/press can earn by showing good content, they are more likely to do that only. Innovative channels should lead and bring the competition, so that every media/press entity is required to follow the same to sustain in the market.

= Independent Media/Press Body similar to election commission to regulate all the entities =


 * 1) Media/Press are the most important elements in a real democracy. Independent body to regulate which is free from any political influence will help in providing the required freedom to do fair and free reporting and thinking.
 * 2) People who regulate the independent body should compromise of people who have served the people with a selfless attitude and who have lead a very common life and resemble common average man. The tenure of people should not be more than one year, to ensure that no one can manipulate the system for selfish purposes. This helps more good people in the society to be part of prestigious governing bodies.
 * 3) The independent body will act as a judiciary to ensure that all the laws and regulations are maintained.
 * 4) The independent body will also be required to be innovative and creative to raise the standards and help in delivering more value and growth to the society in the right direction.
 * 5) It will also be responsible to grow the diverse cultures, traditions, and languages of the world/country without impacting anyone, with an attitude to show superiority. Today, most of the media/press entities are missing out on reviewing some of the ancient and good traditions/cultures/languages in the best innovative and creative ways which can appeal to the subscriber in the best possible way.
 * 6) The selection committee of the next members should be based on facts, logic, and data which meets the stringent guidelines of the body. Non-availability of new good people in the public to take up the positions, should be an alert for the entire ecosystem to work on driving better values.
 * 7) People retire on a rotational basis to ensure that there should not be more than 10% of new members on board to manage at any given point of time.

= Measuring the value creation by the Media/Press for the development of human values and growth of everyone =
 * 1) The performance of the Independent body to drive the best value to the society should be measured by doing appropriate surveys and questions by the election commission across various parts and getting feedback from as many people as possible.
 * 2) Achievements of Media/Press as a combined entity should be looked at, every year.
 * 3) How different entities in the media/press have helped each other should also be an example for others to follow and should be rewarded.
 * 4) Reward and Recognition programs every year to showcase the best contributions which created a huge impact.
 * 5) Rewarding the best social website or youtube channel in specific categories will also be highly beneficial.

= Citizen Rating and feedback mechanism =
 * 1) Citizens should be allowed to rate programs/ newspapers /channels /entities once every quarter.
 * 2) Awareness and benefits to provide rating and feedback. How the inputs help the media/press to make corrections.
 * 3) Statistical methods to avoid all the bias, should be worked out and the aim should be to set better standards.
 * 4) How citizen rating and feedback have brought transformation and changes should also be observed. If there is no impact of the citizen rating, then the purpose itself will be defeated.

= Driving awareness programs to make citizens understand what is good and how media/press impact the society and the individual =


 * 1) Regular awareness programs among the public to drive the best human values and to make the public understand what is right and wrong should be practiced by every media/press entity as a moral and mandatory obligation.
 * 2) Innovation and creativity to attract people to good behavior, great values, attitude, and actions should be the objective all the media/press entities always.
 * 3) How media/press should work to ensure good habits are inculcated in citizens, should be a prime or real objective. Right from waking to right up to sleeping - what a person should do and what are the benefits of good habits in the most innovative and creative ways which should make all the citizens follow.
 * 4) The effectiveness of awareness programs should be checked by doing random stratified sampling.

= Short terms and long term impact of programs and content published =
 * 1) Longterm impact of the current telecast or content published should be monitored. Most of the media/press channels/entities will work only to leverage short term immediate gains by sacrificing the long term benefit to the society.
 * 2) Corrective actions that should be taken to eliminate any adverse impact in the longterm.

= Media/Press/News/infotainment should be non-profit enterprises to serve the people, instead of accumulating excess wealth =
 * 1) As far as possible all the media/press entities should be working on a non-profit model.
 * 2) Public should be made to understand the benefits of non-profit entities doing the works of press/media/infotainment.

= License to start Press/Media/Journalism should be based on thorough scrutiny =


 * 1) Wealth should not be the only criteria to grant a license to start any social media project.
 * 2) The Objective and background of the people associated with the social media/press should be thoroughly scrutinized.
 * 3) The objective, it can be measurable, will be even great. New Media channels should be encouraged to have data and facts to prove the impact which they are creating in the society. This can be done by launching independent surveys to the subscribers during programs to give their opinion and feedback.

= Role of Internet and ICANN to drive human Values across the globe =


 * 1) Internet has helped the world in many ways and has been very useful. However, the objective and the impact which the internet could have created is not even thought. The thought leadership of ICANN has to raise standards and should look; to do better every moment. ICANN has been the slowest mover in bringing good changes. However, minor changes also have brought a significant impact to society. Imagine the world where ICANN would have been more dynamic and agile to drive the goodness in the world.
 * 2) ICANN security standards should be challenged and upgraded every quarter.
 * 3) Innovation and creativity is not present in ICANN.
 * 4) Leaders in ICANN are not from the common man pool, who can understand the issues, which a common average person faces. There should be minimum participation of people from all backgrounds and sections of society who are intellectually and technically very sound from every area and part of the world.
 * 5) Awareness on how the internet can benefit has been missing and should be promoted everywhere.
 * 6) How the internet works with the help of individuals in synchrony and how the same model can be utilized to build a global family has never been thought about.

= Movies and its impact on human behavior and thought process should be sensitized =


 * 1) People if they see a well-presented movie can get highly influenced and can change the thought process of people very easily.
 * 2) Movies are created without any objective and even if the objective is present, it is not told. If it is told, the income generated from the movie is not used to achieve the objective.
 * 3) Only filmstars and heroes earn a very huge amount and the crew people who do the basics, do not earn a good amount. The hero's are only for the name sake, they cannot think about the people who are working on the ground to make the movie successful. The variation in the earning of people in the film industry is very high.
 * 4) The learnings in movies are not showcased by any school to teach children some good concepts which exist in some movies.
 * 5) Real time quizzes and puzzles to make the movie interesting is not being thought to ensure that the audience has got the message. This is the reason corruption and all the bad practices have been existing even after so many good movies have come.
 * 6) What actions have been taken after the movie got released and what impact did the movie make on the citizen's life is also not evaluated anywhere.

= Side effects or adverse impact to the freedom of Media/Press =


 * 1) Providing freedom to Media/Press to drive goodness will not have any impact on the society.
 * 2) Freedom to press/media with truth, honesty and integrity will always help the entire world to grow in the right direction.
 * 3) People who misuse the freedom of press/media should be punished for the wrong acts, immediately by an independent body.
 * 4) People in press/media should be independent and should not be biased in any way. They should be able to communicate the real truth - specific to news channels.
 * 5) People in press/media should be cognizant of the impact on the society for every minute of footage which they show.

= Benefits =
 * 1) Press/Media can help us in growing and moving in the right direction with right ways and means
 * 2) Press/Media act to showcase the reality and help in bringing corrective actions from the governments at the earliest.
 * 3) They help in building the character and morality in people and in society.
 * 4) The power to transform the society in the quickest possible time, exists only with Press/Media.